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Applied strategic marketing discusses the strategic role of marketing management in modern organisations. The focus is on how managers choose and manage the markets they serve, how they handle competition and what strategies they devise in order to build brand value and customer relationships. This book guides the reader through the different phases of the strategic planning process and provides a framework for designing and implementing a marketing plan.
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Building on the success of the third edition's chapters customer analysis, brand and relationship building strategies and measurements of marketing strategies, the revised fourth edition also deals with contemporary issues such as globalisation, sustainability and innovation. Applied strategic marketing in anchored in the South African environment and discusses the impact of global trends. This book offers great value to students and practitioners of strategic marketing. General Imprint: Pearson Education South Africa Country of origin: South Africa Release date: 2012 Editors: Dimensions: 240 x 168 x 30mm (L x W x T) Format: Paperback Pages: 544 Edition: 4th edition ISBN-13: 978-1-77578-127-1 Barcode: 271 Categories: LSN: 1-77578-127-5 Course Code: PAMM01P. PAMM04S. PAMM03R.
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PAMM02Q. PABM109 Is the information for this product incomplete, wrong or inappropriate? Does this product have an incorrect or missing image? Is this product missing categories?
( 4th Edition) by, Paperback, 792 Pages, Published 2017 by John Wiley & Sons ISBN-13: 978-1-119-33039-4, ISBN: 1-119-33039-4 How to Use Social Media, Online Video, Mobile Applications.to Reach Buyers Directly by Published 2016 by Gildan Media On Dreamscape Audio ISBN-13: 978-1-5200-1949-9, ISBN: 1-5200-1949-1 ( 4th Edition) by Hardcover, 782 Pages, Published 2016 by Wessex Press, Inc.
Access to top selling Juta Academic titles as eBooks are now available via the. Please click on the eBook titles listed below to purchase these directly from the. Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills. Exactly what executives and senior staff require: A practical, repeatable methodology for effective, sustainable market planning and measurement.
Here is a process for synchronizing all of those seemingly overly complex, costly marketing teams and tasks with the company's real objectives and strategy. This concise book is invaluable to sales and marketing staffs: In one resource, it provides the context and tools needed to formulate and implement effective marketing plans, regionally or globally, based on the true sum of the organization's capabilities. Senior executives will see that it also presents the frameworks necessary to establishing a common methodology and language of market assessment, planning and measurement that transcend the 'sales and marketing department', incorporating all departments in the active development and identification of true market differentiators and opportunities. The success of a product or service is determined by the power of its business model. Professor Chernev establishes the foundation for establishing, evaluating, and tuning the business model by introducing the 'G-STIC' framework.
The book excels in presenting the hard questions that must be addressed in order to truly develop and test a business model relative to its Goals, Strategy, Tactics, Implementation, and Controls (G-STIC). There is no hiding.
Weakness and strengths are quickly revealed. Since sustained business success can only be achieved by optimizing the value to relevant parties, Professor Chernev then provides a methodology that forces the organization to consider exactly what value its offering creates for customers, collaborators, and itself. The '3-V' framework allows the organization to assess and manage the Customer Value, the Collaborator Value, and the Company Value (3-V). Senior executives will be encouraged by the degree to which this framework can reveal how the organization may be over- or under-delivering value to critical constituents. This is a practical guide that is easily converted into specific individual tasks, whether one is building or rebuilding a marketing process and plan.
Applied Marketing Research
One is invigorated by the clarity, simplicity, practicality, and results of Professor Chernev's techniques. 553 Books found matching search TIP: When selecting a textbook, try choose books from a bookseller in the same area/province to elimenate or lower postage costs.